Remove the reward and build a replacement in 1–2 weeks.
Jumping is social behaviour — your dog isn't being bad, they're being enthusiastic. The problem is that every time jumping got your attention (even negative attention, even "no," even pushing them off), it was reinforced. Your dog learned that jumping works. That's all this is.
The fix isn't correction. Telling a dog off for jumping rarely works because the reaction itself — you engaging, making eye contact, touching them — is exactly what they wanted. You've accidentally trained the behaviour you're trying to stop.
What actually works is removing the reward entirely and building an incompatible behaviour in its place. A dog who sits for greetings can't be jumping at the same time. That's the replacement you're building.
Turn away the instant all four paws leave the floor. No eye contact, no words, no touch — just a complete removal of attention. The moment four paws hit the floor, immediately turn back and reward with calm praise or a treat. You're making four-on-floor the most rewarding position available. Practice this in short, deliberate sessions — not just when it happens.
Jumping has always produced a response. Turning away removes that response completely. Combined with immediate reward for four paws on the floor, you're teaching two things simultaneously: jumping produces nothing, four-on-floor produces everything your dog wants. The replacement behaviour builds fast because the contrast is so clear.
The first few days will feel like it's getting worse — your dog will try harder before they try something different. This is normal. By day 5–7, most dogs start offering four-on-floor automatically at greetings because they've learned it works. By week 2, with consistent practice, the behaviour should be largely replaced. The key variable is consistency — one person rewarding jumping undoes days of work.
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