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πΎ New to dog training? The foundations page covers methodology, mechanics, and your dog's first two skills.Start with the 101 β
What 7 days looks like
Day 1β2Your dog gets a personalized coaching session. You know exactly what skill to work on and why β not a generic tip sheet.
Day 3β5You've logged your first 5β10 training reps. The coach remembers every session and adjusts as you report back.
Day 7You have a real skill in progress β with a rep count, a streak, and a clear next step. Your dog knows something new.
Why founding members
FetchCoach was built by one person for one dog β Baelor, a Golden Bernese Mountain Dog who needed actual training, not another YouTube tutorial. The first 200 people who join get $5/mo locked for life, because they're betting on something early and that deserves an honest price. The standard rate is $12/mo. There are 198 founding spots left.
Max is at a super common turning point β at 4 months, the world is just too exciting to compete with. Here's what works with Golden pups: stop using "come" when you *need* him to come. Right now, "come" is losing meaning because he's learned ignoring it is fine. Instead, start a 30-second game: crouch down, open your arms, say his name in a high, silly voice, and back-pedal fast. The running away triggers chase instinct β Max will sprint toward you. The moment he reaches you, jackpot: 3-4 treats, big praise, big energy. Do this 5-10 times in the backyard every day this week. When "come = great things happen," the park gets easier. The next step is adding a long line so you can practice real recall with controlled distance β that's where we'd go tomorrow.
Luna Β· Border Collie, 2 years
"barks at every dog on walks"
FetchCoach
Luna's reaction is rooted in arousal and frustration, not aggression β Border Collies are intensely alert dogs wired to track movement, and another dog at 50 feet is basically a trigger waiting to fire. The single most effective thing you can do this week: change your route to avoid head-on dog approaches, and start "find it" counter-conditioning. The moment Luna notices a dog before she reacts β you'll see her stiffen or stare β toss 5-6 treats on the ground near her nose and say "find it." She can't sniff and bark simultaneously. You're teaching her that dog sightings predict a sniff game, not a confrontation. Keep distance large at first (40+ feet), shrink it over days as she stays relaxed. The next step is loose-leash pattern work to teach her to check in with you automatically on walks β that's where we'd go tomorrow.
Cooper Β· Labrador Retriever, 11 months
"chewing the couch when I leave"
FetchCoach
Cooper is in classic adolescent Lab territory β the most destructive phase, peaking between 8-14 months. At 11 months his jaw muscles are strong, his boredom threshold is low, and the couch carries your scent, which is oddly comforting when stressed. Two things to do immediately: First, management over correction β when you leave, Cooper needs to be in a crate or an x-pen with a frozen Kong or bully stick. Leaving him unsupervised and hoping is just practicing the bad habit. Second, burn energy before you leave: a 15-minute sniff walk (let him sniff everything, it tires them faster than running) drops arousal significantly. Punishment after the fact does nothing β he can't connect it to behavior from 20 minutes ago. The next step is building a departure routine that signals calm before you leave β that's where we'd go tomorrow.
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